What is Permanent Life Insurance?

When you buy a permanent life insurance policy, both the premium and benefit are typically guaranteed for the rest of your life.

What is life insurance?

All life insurance is designed to provide your loved ones with financial security when you die. One of the most common types of life insurance is called permanent life insurance.

What’s the advantage of permanent life insurance?

Simply put, when you buy a permanent life insurance policy, the benefit is guaranteed for the rest of your life. The premium is also typically guaranteed for the life of the policy, although some products are adjustable.
Permanent life insurance provides you with the security of knowing your loved ones will have lasting, stable protection. As you age, or as your health deteriorates, purchasing a new plan becomes much more costly, so permanent life insurance provides peace of mind early, leaving you free to enjoy your life now.

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